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theCenter changed its name and underwent some virtual cosmetic surgery – theCenter is now called The Help Center and has a new look.


Meet us at:
NJAMB (New Jersey Association of Mortgage Brokers) 25th Annual Regional Conference

WHEN: March 19-20, 2008
WHERE: Trump Taj Mahal, booth #125
WHO: eMagic and Myers

Crossword and Winner Answers:

Colleen Appel, from Riverview Mortgage in Vancouver, was the winner of last month's News and Views crossword puzzle. She won some eMagic goodies and her answers were as follows:

Across
4.) In the third quarter of 2007, the lowest homeownership rate was 63.5% (West) and the highest 71.9% (Midwest).
7.) The first US Census was conducted in 1790 on horseback.
8.) In 2007, only 42% of Americans under 35 owned homes.
10.) The projected number of females in the US will increase faster than males by 2010.
11.) American Housing Survey (AHS)
12.) The median earnings for men and women have been declining for the past three years.
13.) Homeownership rates in late 2007 by ethnicity and race were: 75% White/Non-Hispanic, 47% African-American, 60% other races, and 50% Hispanic.

Down
1.) There are approximately 78 million baby boomers in the US.
2.) In 2005, more households drove between 10-19 miles to work…more than any other category.
3.) A projected increase of seniors creates opportunities for reverse mortgages.
5.) In the Pacific region, the projected number of citizens between 60-64 years of age will increase by 65% by the year 2010.
6.) The poverty rate has decreased in cities within the past two years.
9.) The most populous states are California and Texas.

emagic

Editor: Gretchen Theisen
Writer: Tyler Gaskill
Designer: Heidi Roberts

We welcome your ideas! feedback@emagic.com

News & Views is a monthly publication of eMagic, an MGIC company. This newsletter is designed to keep you informed of eMagic technology platform enhancements and mortgage industry news that you can use.

eMagic®, and Everything. Made simple.™ are trademarks; and TrioSM is a service mark of eMagic.com, LLC, an MGIC company. DO Express is a service accessing Desktop Originator®, a registered trademark of Fannie Mae. DU Express is a service accessing Desktop Underwriter®, a registered trademark of Fannie Mae. LP.com is a service accessing Loan Prospector®, a registered trademark of Freddie Mac.

 


Last month's crossword got you thinking about demographics. Now find out why they're so important to growing your business.

Demographics and Marketing: You Can't Have One without the Other

Identifying a demographic that uses or could use your products is the start of a marketing campaign for any business - even originators and lenders. Knowing your demographic means you know some facts about your consumers: age group, gender, ethnicity, lifestyle, preferred language, region(s) they're located in, socioeconomic background, spending trends and even religion. Once you've got this information, you can focus on products specialized for your target demographic.

Here's an example of a few demographic facts that show which product may appeal to them: a study from the Association for Financial Counseling and Planning Education showed that homebuyers who preferred adjustable-rate mortgages (ARMs), were younger and less aware of the risks associated with interest-rate increases. For younger buyers, ARMs made sense economically. They could get into a house with the lowest payment possible and with little risk because the housing market allowed equity to build fast.

Now the market has changed and these ARMs are resetting. This makes it the perfect opportunity to follow up with your prior first-time homebuyers and refinance them into fixed-rate mortgages.

An article from the ClickZ Network stated that internet usage in the 25-34 age group was half that of TV.

This reveals that a marketing campaign, promoting refinancing to these homeowners, has a higher chance for success on TV versus the Internet.

There's your marketing campaign. You identified your demographic, appealed to their needs and found where to reach them. %%%%%%%%%

Don't forget your current business in the search for new opportunities

While targeting new customers is important, don't forget to maintain current ones and increase repeat business. Stay in touch with a Myers website, which makes launching e-mail campaigns simple with Myers Messages. Learn more at http://www.myers.com/products/myersmessages.html

eMagic Enhancements - What's Coming in April?

Like wine and cheese, eMagic gets stronger with age. Check out these new eMagic features!

  1. Trio Docs report - You can now access another report: see what Trio documents were recently added to the Trio folder.
  2. Main Menu - When you sign in to eMagic, you'll now have one-click access to the last 5, 10 or 25 loans you worked on.
  3. Quick Links - Enjoy one-click access to MGIC's MI Rate Finder.
  4. Fun tip - My Quick Links - You'll be able to customize quick links by putting your favorite websites on the list. To do this go into your profile, go to the Preferences tab and enter in the sites and voila! - they appear on the home page.
  5. Loan Folder - You'll have everything you need in one workspace: view a summary of the loan, services ordered, and the trio folder, all on one screen.