Our success speaks for itself
Lender Landscape delivers results that impact the bottom line
Here are a few real-life examples of how our Lender Landscape® tools proved invaluable for our customers. Find out how Lender Landscape can help your institution today!
Proprietary Prepayment Model
Problem:A large independent mortgage lender was experiencing very low customer recapture rates.
We identified the top 30% of customers who were most likely to prepay. By aggressively marketing to this population, their overall recapture rate increased from 10% to 26% in the span of 6 months – an increase of 160%.
Lender Landscape Business Intelligence Tool
Problem:A large regional bank needed business intelligence to prove the conservative nature of their underwriting criteria was leaving money on the table.
Solution:Our Lender Landscape delinquency benchmarking reports were used to convince the bank’s board that they were missing some opportunities due to their overly conservative underwriting criteria.
Lender Landscape Tool
Problem:As interest rates began to rise, a large regional bank was challenged with increasing volume through their Consumer Direct channel.
We identified a segment of loans that were prime refinance opportunities. The bank leveraged this segment with an aggressive outbound calling effort to increase their origination volume.
Lost Loan Analysis Dashboard
A large regional bank was being scrutinized for churning VA loans.
A Lender Landscape analysis of this population determined the source of the churn. This intel equipped them with the proof needed to avoid further penalties.
Retention Marketing and Homes for Sale
Problem:A mid-size regional bank, in the early stages of building a Consumer Direct call center, wanted to generate new call volume.
Solution:A targeted retention marketing campaign focusing on their existing mortgage customers and non-mortgage bank customers was created. MGIC helped them formulate a strategy catered to those most likely to transact, and customers who had listed their homes for sale. The campaign was a success, generating well over $300K in net revenue.
Retention Marketing and Homes for Sale
Problem:A large regional bank communicated one of their top business strategies in 2019 was to increase purchase money volume.
Homes for Sale was implemented and identified leads for customers who just listed their property. The mortgage servicing customers were targeted and resulted in a 12% application rate generating a ROI of 5,161%.
Targeted Customer Marketing
Problem:Mid-size regional bank had several Loan Officers leave the company that had focused on high-loan-balance doctor loans with their special product. Client was concerned these Loan Officers' would target their old customers once they moved to their new companies.
We ran those targeted customers through our prepayment model, segmented them and produced a customized Loan Officer letter. Only one letter was sent but we provided our client with the deciling of their customers to enable additional targeted outreach by Loan Officers.
We were able to provide the client with a fast-acting solution to protect this important customer book of business. The results, after one mailing was over a 10% application rate.
Retention Marketing to Servicing Portfolio
Mid-sized regional bank was concerned about the number of payoffs coming from their servicing portfolio and how best to target this group from a marketing perspective.
After receiving one-month's servicing data and running it through our prepayment model, we discussed and determined specific marketing groups based on deciles from model, analysis for payment savings, cash-out, or general invitation to apply.
Several segmentations were created and customized letters with Loan Officer signature lines were developed. Mid-term campaign results from the 3-month mailing of approximately 6,000, plus Loan Officer outreach, were over 75 closed loans for a net revenue of $175k plus at mid-term campaign analysis. Final analysis numbers will be shared when available.
Problem:A large regional bank wanted to be sure they were working with the right real estate agents in their respective geographical footprint.
Listing Landscape identified the mid- to high-volume real estate agents and brokerages. Although the bank's sales managers and loan officers thought they already knew all the agents doing business in cities where they had bank branches, they were surprised to discover productive agents they didn't know existed. The bank used these new, additional contact points for an improved outreach to increase mortgage production.
Problem:A large regional bank wanted to increase its affordable lending outreach.
The lender used Listing Landscape to drill into their designated affordable lending geographies and identify the brokerages and agents working in these markets. This enabled them to focus on the right real estate agents with a proactive marketing and call campaign that promoted their affordable lending products.
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Peer networking opportunities
Customers attend conferences with their peers for presentations and facilitated discussions on best practices for optimizing strategy, maximizing profitability and improving operational performance. Monthly roundtable calls are hosted to facilitate peer conversations on specific topics.