Training

The REAL Value Necessary to Take Market Share and Be the Mortgage Professional of the Future

60 minutes

Categories: Sales Strategies | Guest Speaker

The mortgage industry is changing faster than any of us can realize because we’re in it every day and we’re not looking at it broadly enough. Technology, lead generation, competition and consumer expectations are rewriting the rules.
 
In this powerful session, industry leader Ryan Grant will uncover the true differentiators that separate those who will take a disproportionate amount of market share from those who lose ground and will likely leave the industry.
 
This isn’t about surface-level tactics or chasing the next shiny object. It’s about identifying the core value propositions that will help you stand out, build a blue ocean business, and capture market share in any cycle.
 
You will walk away with:

  • A clear understanding of what tomorrow’s mortgage professional must actually deliver to stay relevant
  • The hidden pitfalls that cause most originators to blend into the noise
  • Actionable strategies to elevate your product offering beyond “rate, product, speed, service and communication,” into a long-term advisor and indispensable partner

If you want to get ahead on what’s coming in the mortgage industry, this is the session you cannot afford to miss.

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Ryan Grant, President & Founder, NEO Home Loans

Ryan Grant is a nationally recognized leader and trailblazer in the mortgage industry, known for transforming how mortgage professionals operate through transparency, technology, and a relentless focus on elevating both the client and advisor experience.

A former Top 25 Mortgage Professional in the U.S., Ryan has spent his career building with purpose. As president and founder of NEO Home Loans, powered by Better, Ryan stands at the forefront of mortgage industry innovation – championing smarter economics, scalable technology, cross-industry collaboration and long-term business sustainability. His platform empowers elite mortgage advisors to grow profitable, fulfilling businesses by aligning modern systems with timeless principles of integrity, education and service. He is known for challenging outdated conventions and architecting bold, future-ready models that position mortgage professionals as trusted financial advisors.
 
Beyond NEO and Better, Ryan is a sought-after speaker on the future of housing finance, high-performance leadership, and creating lasting impact in dynamic markets. His mission is clear: to build a mortgage industry where professionals are valued, clients are better served, and innovation leads the way forward.