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Turning social media into a mortgage marketing powerhouse – Episode 34

Kayla Kallander, Mortgage Loan Officer at First International Bank & Trust

We decode the art of social media for mortgage professionals with First International Bank & Trust’s Kayla Kallander, a.k.a. the "mortgage meteorologist," as she navigates LinkedIn, Instagram and TikTok. Kayla’s experience and deep understanding of these platforms provide a treasure trove of insights on capitalizing social media’s benefits, and its potential to disrupt traditional search engines, to help you maximize your social media posting.
Kayla cuts through the noise and delves into the pillars of effective social media posting: education and connection. Our conversation explores the importance of showcasing personal interests to foster connections and humanize your online persona, making you irresistible to potential clients. From scheduling posts and optimizing hashtags to adapting strategies based on performance, our episode is brimming with actionable tips. 

The opinions and insights expressed in this Q&A are solely those of its interviewee and do not necessarily represent the views of either Mortgage Guaranty Insurance Corporation or any of its parent, affiliates, or subsidiaries (collectively, “MGIC”). Neither MGIC nor any of its officers, directors, employees or agents makes any representations or warranties of any kind regarding the soundness, reliability, accuracy or completeness of any opinion, insight, recommendation, data, or other information contained in this blog, or its suitability for any intended purpose.

Kayla Kallander, Mortgage Loan Officer at First International Bank & Trust

Kayla is known as the mortgage meteorologist, helping prepare clients for uncertain and always-changing scenarios of buying a home. Kayla is devoted to her mortgage clients and referral partners, ensuring they receive elite service, inspiring education, and constant communication throughout the home-loan journey.

She is an avid social media connector and loves the ability to reach multitudes of people virtually to create relationships. She enjoys the ability to coach clients through the psychology and purpose behind content creation.

Kayla brings a radiance to any stage she speaks on as she passionately shares sales and social media advice from small groups over coffee to large gatherings on stage.

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