Help move-up buyers move up to more
Thanks to increased equity, home improvements and a competitive market, most move-up buyers have enough money from the sale of their previous home to put 20% down on their next house. But is that always the best choice?
Your move-up buyers may be interested in learning how putting down 15% or 10% allows them to buy a lot more house – or to keep more of the profits from the sale of their current home for other purposes, such as:
- Beefing up their retirement account
- Paying back student loans or adding to a child’s college fund
- Buying furniture and appliances for the new house
- Turning their new home into their dream home through improvements
Show borrowers how 15 can be greater than 20
Many borrowers believe 20% down on their home purchase is their only option. But if they put 15% down instead, they could hold on to the difference for savings, for investments or even for home improvements. Borrowers who take advantage of MGIC monthly MI could also benefit from lower closing costs. And, because MI can usually be cancelled, it’s not a permanent monthly expense.
How you can bolster your real estate relationships
Leverage our strategic marketing program, “More options. More sales opportunities.”, designed for loan officers like you. Share the program materials with referral partners to give them new ways to grow their business.