Mortgage Connects
Down payment options
Show renters they have options and resources
The 20% down payment is one of the biggest hurdles – and myths – of the homebuying process. Sometimes, first-time homebuyers get discouraged, feeling like they’ll never have enough money to buy a house.
Help renters and first-time homebuyers understand that there are programs and options that will allow them to put down less money for a down payment. Become their trusted advisor by showing them how.
Consider leveraging this information from our Get Ready series on down payment options.
For social media post inspiration, check out our sample text below!
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English social media post text: 💰 Struggling with having enough money for a down payment? There are various down payment assistance programs available for eligible borrowers. Let's explore your options together! Learn more: https://bit.ly/41pM9sg Consider hashtags like these: #DownPaymentHelp #MortgageAssistance |
Spanish social media post text: 💰 ¿Le cuesta juntar el dinero suficiente para el anticipo? Existen varios programas de ayuda para el anticipo para prestatarios elegibles. ¡Exploremos las opciones juntos! Aprenda más: https://bit.ly/41qwtFb Consider hashtags like these: #AyudaConElAnticipo #AsistenciaConLaHipoteca |
How to use our social media downloads:
These downloads are designed to help you amplify your social media presence with attention-grabbing visual content and topics that will engage your homebuying and referral partner audiences. They’re sized just right for popular social media platforms, such as LinkedIn, Facebook and Instagram. These steps generally apply to popular platforms you're using:
- Download the image and save to your desktop
- Choose a ready-made message or craft your own
- Log in to your social media account
- Paste your message into your new post
- Choose "Add media" or "Photo/video"
- Upload the social shareable image you downloaded in step 1
- Double-check your post
- Click "Post"