Bienvenido a MGIC! How are you marketing to Hispanics, the fastest-growing homebuying demographic in America?
Celebrate Hispanic Heritage Month, September 15 - October 15.
If you aren’t marketing to Hispanic homebuyers, you’re missing out on a huge opportunity that’s growing every year.
Hispanics are responsible for 51% of homeownership growth in the U.S. over the past decade. And the number of homes purchased by Hispanics has steadily gained each year since 2015. With almost 60 million Hispanics living in the U.S., learning how to reach this untapped demographic can make a huge difference in the growth of your business.
MGIC can help you:
- Understand the opportunity of Latino buying power
- Be more inclusive in your marketing efforts with tips for reaching Hispanic homebuyers
- Develop your Hispanic cultural competency
- Provide Spanish-language materials and tools
Hispanic marketing en Español
Most members of the U.S. Hispanic or Latinx (Latino and Latina) communities are bilingual to some degree. Some may be more comfortable in English, and some may be more comfortable in Spanish. (And some may not be fluent in Spanish at all – beware of making assumptions!)
Build understanding, trust and comfort with the Hispanic market by offering materials in English and Spanish, so borrowers can engage with the process in their preferred language.
We provide no-cost education and marketing materials in Spanish, including:
- Our online Homebuyer Education Test
- Co-brandable flyers and infographics
- Affordability calculators, worksheets and other tools
- Homebuyer seminar materials
somos mgic
Our Hispanic Marketing program is brought to you by the MGIC Channel Strategies team and is led by Concepcion Guerrero.
About Concepcion Guerrero
Concepcion joined MGIC in 2011. In her current role, she supports marketing initiatives in the Credit Union and Community Bank channels. Her bilingual and bicultural background has contributed to MGIC’s success in reaching out to the Hispanic market.
Concepcion holds a Bachelor Degree in International Business from Alverno College and lives in Milwaukee, Wisconsin with her husband, Miguel, and two children, Carolina and Andres.
Industry partnerships & sponsorships
National Association of Hispanic Real Estate Professionals (NAHREP)
Many MGIC account representatives support and sponsor local NAHREP events. NAHREP is also our Spanish translation partner.
National Association of Minority Mortgage Bankers of America (NAMMBA)
NAMMBA is a national trade association dedicated to the enrichment and betterment of minorities and women who work in the mortgage industry. MGIC is a sponsor of NAMMBA’s annual national conference.
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