Hispanic family in home

Hispanics accounted for 51% of the growth in U.S. homeownership over the past decade

And, by 2041, Hispanics will account for 70% of homeownership growth.1 If you aren't marketing to Hispanic homebuyers, you're missing out on a huge opportunity that's growing every year.


Wonder where to start? Let the pros at MGIC help you:

  • Understand the opportunity of Latino buying power 
  • Be more inclusive in your marketing efforts with tips for reaching Hispanic homebuyers 
  • Develop your Hispanic cultural competency 
  • Provide Spanish-language materials and tools 

Access tools to kickstart your outreach

Think you know about Hispanic Homebuyers? Watch the video.

Think you know about Hispanic homebuyers? 

You may be surprised to learn the number of homes purchased by Hispanics has steadily increased each year since 2015. With almost 60 million Hispanics living in the U.S., knowing how to reach this untapped demographic can make a huge difference in the growth of your business. 

Take a closer look at this vibrant, growing market.

Watch video

Make a stronger connection

Utilize the power of education and marketing materials written en Español. Most members of the U.S. Hispanic or Latinx (Latino and Latina) communities are bilingual to some degree. Some may be more comfortable in English, and some more comfortable in Spanish. (Some may not even be fluent in Spanish – beware of making assumptions!) 

Start by using our Spanish and English materials today

Build understanding, trust and comfort with the Hispanic market by offering MGIC’s co-brandable materials in their preferred language. These offerings are available in both English and Spanish:  
  • Online Homebuyer Education Test 
  • Co-brandable flyers and infographics 
  • Affordability calculators, worksheets and other tools 
  • Homebuyer seminar materials 

1 According to projections made by the Urban Institute, 2020 State of Hispanic Homeownership Report. 

Reach the Hispanic Market with tools and insights from MGIC

Fill out the form below to get immediate access to our Hispanic marketing tips and tools – including Spanish-language education and marketing materials.

Industry partnerships & sponsorships

National Association of Hispanic Real Estate Professionals (NAHREP)

Many MGIC account representatives support and sponsor local NAHREP events. NAHREP is also our Spanish translation partner.

National Association of Minority Mortgage Bankers of America (NAMMBA)

NAMMBA is a national trade association dedicated to the enrichment and betterment of minorities and women who work in the mortgage industry. MGIC is a sponsor of NAMMBA’s annual national conference.

concepcion guerrero

About Concepcion Guerrero

Our Hispanic Marketing program is brought to you by the MGIC Channel Strategies team and is led by Concepcion Guerrero. Concepcion joined MGIC in 2011. In her current role, she supports marketing initiatives in the Credit Union and Community Bank channels. Her bilingual and bicultural background has contributed to MGIC’s success in reaching out to the Hispanic market. Concepcion holds a Bachelor Degree in International Business from Alverno College and lives in Milwaukee, Wisconsin with her husband, Miguel, and two children, Carolina and Andres.

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