Rooted

Lending with purpose. Grown with care.

Plan your approach

Use these insights to cultivate a community lending strategy specific to your customers and your mission.

  • Strategic insights

    4 questions to ask yourself to unlock community lending opportunities

    Grow your footprint by connecting more borrowers to sustainable homeownership.

  • Strategic insights

    How community lenders can build homeowners early

    Integrating financial literacy into your community lending strategy to prepare future homeowners.

  • Strategic insights

    Use community lending to turn “mortgage ready” renters into homeowners

    Leverage targeted strategies to engage and convert ready borrowers in your community.

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Checklist: 10 strategies to bolster your community lending impact

This handy list will help you stay on track as you build on, strengthen and meet your community lending goals.

Get the checklist

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  • Rooted: See growth in action

    Explore real-life community lending success stories.

Get our actionable checklist to help you meet your community lending goals

Complete this form to access the download.