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Social media marketing tools and resources for loan officers

MGIC’s Social Media Cafe is an inspirational collection of tools and resources you need to create and sustain a social media marketing program. Learn the social media basics of setting up and posting to Twitter, Facebook and LinkedIn, plus get tips on how to use each platform to grow your mortgage business and generate referrals. You’ll find how-to guides, on-demand training and social media resources below.

Download the Social Media Cafe Overview

How-to guides

Discover step-by-step guides designed to walk you through the practical process of how to set up and navigate LinkedIn, Facebook and Twitter. 

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    How to build a social media strategy

    Discover how to build a social media strategy to generate leads, referrals and ultimately increase mortgage business.

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    How to build a LinkedIn profile

    Step-by-step instructions guide you through the process of creating a stand-out LinkedIn profile.

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    How to create a Facebook Business Page

    Quick-start guide details the top 5 things you need to create a business page on Facebook.

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    How to boost a post on Facebook

    Discover how to supercharge your Facebook Business Page and grow your audience with boosted posts.

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    How to use Facebook Business Manager

    Learn more about monitoring all your Facebook marketing and advertising activities inside Business Manager.

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    How to leverage Facebook Live videos

    Enhance your brand by adding Facebook Live videos to your social media marketing strategy.

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    How to set up a Twitter profile

    Follow these steps to learn how to create and maintain a professional Twitter profile.

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    How to set up Google Alerts

    Set up Google Alerts and get a daily stream of fresh content for your social media posts.

Shareable content

Ready-to-share social media images sized perfectly for LinkedIn, Facebook and Twitter. Simply download and add to your next social media post.

On-demand training

Discover a variety of social media training webinars to learn more about strategies you need to create and sustain a social media marketing program. Register for live training or watch recorded sessions.

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    Facebook strategies for mortgage professionals

    Get the insights and strategies you need to successfully engage your target audience on Facebook and Facebook Messenger – 60 minutes

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    Improve your social (media) life in 2022

    Learn how social media can produce opportunities for you. Gain a better understanding of what works and the metrics to track – 60 minutes

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    LinkedIn strategies for loan officers

    Gain a better understanding of LinkedIn basics and come away with tips on sharing and searching inside LinkedIn – 60 minutes

Social media basics and resources

If you’re starting from scratch, these social media basics and resources will help kickstart your strategy and get your social media presence off the ground. 

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    Social media content planner

    Manage and plan your social media content with this handy template. Easy to use and ready to download.

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    Content marketing and planning basics

    Uncover the value a sound content marketing strategy and plan can provide to your social media efforts.

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    Facebook Business Page guide

    Understand the ins and outs of a Facebook Business Page and how you can use it to build relationships with borrowers and referral partners.

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    Getting started with LinkedIn

    Learn about the largest professional network and how you can use LinkedIn to build relationships with borrower prospects and referral partners.

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    Getting started with Twitter

    Discover how to set yourself up for success, find the right followers and grow your mortgage business with the help of Twitter.

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    Key terms and symbols glossary

    Learn the top social media terms and symbols to help you join in, start conversations and build your network.

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    The power of keywords 

    See how you can use the power of keywords and phrases to boost your social media marketing strategy.

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    Loan Officer Hub

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