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Geoff Zimpfer is a National Sales Trainer with Movement Mortgage and has been in the mortgage industry since 2003. As a successful mortgage originator, he consistently closed 120 loans per year. He's the founder of the Mortgage Marketing Institute and host of the highly-rated Mortgage Marketing Radio podcast with over 300,000 downloads and author of the forthcoming book: Disrupt or Die How to Survive and Thrive in The Digital Real Estate Shift.
Michael McAllister, Founder & CEO, Empower LO
Michael McAllister, founder of Empower LO, has been instrumental in broadening access to marketing automation technology and consumer direct marketing in the mortgage industry. By focusing on solutions tailored for individual loan officers and production teams, he has helped enable the "boots on the ground" in the mortgage industry to leverage advanced marketing practices that were once exclusive to those with the largest budgets. Through Empower LO, Michael's efforts have provided mortgage professionals with the tools to not only stay relevant, but to maximize their impact in any market condition.