Why You Should Be Educating Consumers About Down Payment Assistance Now

60 minutes

Categories: Sales Strategies | Skill-based

Who Should Attend:
Loan Officers, Managers, Mortgage Professionals

With refinance business still hot and no public open houses, you may be unsure what to communicate to first-time homebuyers. Now is the time to get in front of sidelined buyers and build your future business pipeline. Today's consumers are online getting prepared for homeownership and researching their down payment options. Show them that you can help.

This webinar will review the latest information on down payment assistance (DPA) program availability, trends and processes. You'll also learn how to start more homebuyer conversations by highlighting information about DPAs in your marketing campaigns, website content and social media platforms. Plus, learn how Down Payment Resource's subscription tool, Down Payment Connect, matches motivated buyers to your DPA programs and brings them into your future pipeline.

Upcoming Sessions:

Sean Moss

EVP - Product & Operations, Down Payment Resource

Sean Moss is executive vice president, product and operations at Down Payment Resource, where he leads product strategy, oversees organizational operations and spearheads partnerships that help housing professionals connect homebuyers with assistance programs. Moss has more than 18 years of experience in the housing finance industry, and his professional achievements have earned him recognition as a HousingWire Insiders award recipient. He holds a Master of Business Administration from Kennesaw State University’s Michael J. Coles College of Business.

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